Brand Disconnect: Fixing one of the worst mistakes a small business can make

Mom-and-pop shop.

That’s the image Ben Machine Product’s website was portraying: a small family-run operation doing small, humble business.

So we decided to take a look for ourselves. What we found instead was a mammoth facility with the latest technologies, automated equipment and vibrant modernity emanating from the walls. Production was on and business was rolling.

It was anything but a mom-and-pop shop.

Unfortunately, this type of disconnect is present in many companies websites today. The website greatly under-reflects the value of the company itself and the value of the products and serves the company can provide. This impacts everything from sales to reputation to the entirety of the company as a whole. It is a form of mistaken identity and should be a crime. We knew we had to step in.

As Forbes puts it best,

“if you take your online presence seriously, there is no better way to compete with ‘the bigs.’ In fact, it is entirely possible to take a bite out of larger competitors’ volume.” People simply want a personal touch. They want to know the brands they choose understand them and their needs. A website has the ability to prove that while creating the brand experience.

In the world of marketing, a website can be either your best asset or your worst enemy. It sets the tone. Choose the right side.

Oh, and this should be self explanatory, but please make sure all the site links are working – I mean, come on.

Mom-and-pop shop.

That’s the image Ben Machine Product’s website was portraying: a small family-run operation doing small, humble business.

So we decided to take a look for ourselves. What we found instead was a mammoth facility with the latest technologies, automated equipment and vibrant modernity emanating from the walls. Production was on and business was rolling.

It was anything but a mom-and-pop shop.

We transformed the site from bland to bam,

We transformed the site from bland to bam, revealing the company’s true face as a major supplier to the aviation industry.

A website isn’t just about contact information – it’s for anyone wanting to learn more about the company or organization. It’s the first impression in building a lasting relationship, whether that’s with customers or potential business partners. And we know how important first impressions can be.

When it came to transforming BMP’s web presence, and for anyone else, it’s important to think about the website, but also the brand in general. It shouldn’t be just about designing a spiffy layout, but designing a spiffy layout that matches and targets your audience. This means paying attention to everything from functionality, accuracy, colour scheme to voice and tone of the site. Don’t scare away potential clients and partners because of a brand disconnect.

As Forbes puts it best,

“if you take your online presence seriously, there is no better way to compete with ‘the bigs.’ In fact, it is entirely possible to take a bite out of larger competitors’ volume.” People simply want a personal touch. They want to know the brands they choose understand them and their needs. A website has the ability to prove that while creating the brand experience.

In the world of marketing, a website can be either your best asset or your worst enemy. It sets the tone. Choose the right side.

Oh, and this should be self explanatory, but please make sure all the site links are working – I mean, come on.

Join over 2737 companies who have trusted True Pixel

By Clicking “Get A Quote!” I agree to Truepixel’s Terms of Service