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Break throughs

Guide to Building a Better Brand Map

It is every marketers dream to be the Coca-Cola of their world.But what does that mean? Marketers have time and time again struggled with tryi...
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Marketing

Brand Disconnect: Fixing one of the worst mistakes a small business can make

Mom-and-pop shop Mom-and-pop shop. That’s the image Ben Machine Product’s website was portraying: a small family-run operation doing smal...
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Marketing

Brand Makeover: How we brought West-Tech into the 21st century as a company

The company has a hard-working, top notch facility that produces only the highest quality goods; we realized when we took a trip to see for ourse...
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Marketing

Big Data is the answer

Data isn’t just endless numbers on a screen or page. It’s a story. It’s a map to solving your business’ problems. With more access to...
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Marketing

Stuck Mid-Air: Aviation Industry’s Missed Marketing Strategy

Today, in a matter of mere hours, you can be transported to new worlds, from Hong Kong’s endless burning skyline to the breathtaking remains...
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Marketing

Entrepreneur discovers his holy grail

The Entrepreneur Series features 7 short videos based on the rudimentary elements of entrepreneurship. First episode is regarding the principl...

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