Video marketing for small businesses

Video marketing for small businesses

If you’re an avid user of social media, you’re no stranger to having your feeds flooded with viral videos, photos and self-promotion. This is otherwise known as personal marketing– something that Generation Y has become so good at, they’ve surpassed small businesses’ abilities of creating a personal brand. So if you’re a small business in the process of developing a personal brand, video is an area you should be focusing on. In a blog post for Mashable, the author Brad Jefferson and CEO of Animoto outlines three ways small businesses can use video marketing.

Personality is key Image

Jefferson says the best way you can successfully use video marketing is by making a personal connection on camera. This means you’ll need a real person facing the camera and delivering the message to the audience, not random landscape shots. The example Jefferson uses is Michael Dublin from the Dollar Shave Club who made himself the star of his own video. And you don’t need to have the highest production skills available for successful video marketing, new apps like Snapchat, Periscope and Meerkat are readily available and easy to use.

Why small businesses need video Image

Video marketing may seem like an expensive endeavor for small businesses, but if you know of the right tools to use, it’s an effective and inexpensive way of marketing. Jefferson says that you can use your smart phone to create a short, minute-long video that highlights what sets your company apart. This, he says, can become your best customer acquisition tool. Put the spotlight on the driving personality behind your business and the rest will follow.

Video marketing for small businesses

If you’re an avid user of social media, you’re no stranger to having your feeds flooded with viral videos, photos and self-promotion. This is otherwise known as personal marketing– something that Generation Y has become so good at, they’ve surpassed small businesses’ abilities of creating a personal brand. So if you’re a small business in the process of developing a personal brand, video is an area you should be focusing on. In a blog post for Mashable, the author Brad Jefferson and CEO of Animoto outlines three ways small businesses can use video marketing.

Products need personality

Giving your product(s) personality doesn’t always mean that you need to have a representative from your company in front of the camera. You can do this through other elements such as music, scenery and eye-catching visuals that showcase what your business is all about. Jefferson uses the example of Espaço Cultural 512, a restaurant in Rio whose video depicts vivid scenes of food and dancing all while music plays in the background. In just a minute, viewers get a sense of the restaurant’s vibe and what sets them apart as a business.

Why small businesses need video Image

Video marketing may seem like an expensive endeavor for small businesses, but if you know of the right tools to use, it’s an effective and inexpensive way of marketing. Jefferson says that you can use your smart phone to create a short, minute-long video that highlights what sets your company apart. This, he says, can become your best customer acquisition tool. Put the spotlight on the driving personality behind your business and the rest will follow.

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